Premium SEO analysis: As smart as Google
23 October 2018 | 22 Comments | Tags Content SEO, SEO Copywriting, Yoast SEO, Yoast SEO Premium
Marieke van de Rakt
Marieke van de Rakt is the founder of Yoast SEO Academy and CEO of Yoast. Her favorite SEO topics are SEO copywriting and site structure.
In our Yoast SEO Premium 9.0 release, we added a great functionality that will help you write SEO-friendly texts. We’ve been working on it for some time now, and the software and our techniques are really smart and advanced. So, at Yoast, we’re very proud of our Premium SEO analysis. But why do YOU need this? Will it help you? What’s in it for you?
Google is smart; we need to be smart too!
Google can read texts. It can figure out what a text is about. In the old days, you needed to stuff your text with keywords to make sure people would find you. Google does not like that anymore. It makes your text a terrible read. Google understands that. Content stuffed with keywords does not rank high anymore. You need to use synonyms and related keywords in your content to make it pleasant to read and to make it rank!
For instance, if you search for [shoes for dancing], Google shows you results for [dancing shoes], [ballet shoes] and [hip hop shoes] and other types of dancing shoes. The exact focus keyword is not as important as it used to be. In order to optimize a text, you need next level text optimization. You need to include different word forms (plurals, different word order) synonyms and related keywords.
A [shoes for dancing] search shows these results in Google:
If you scroll down you’ll see these ‘regular’ search results:
And a bit further down, you’ll find these related searches:
Premium SEO Analysis: Word forms, synonyms and related keyphrases
If you optimize your post in Yoast SEO, you’ll be asked to fill out your focus keyphrase. That’s the search term you want to be found for the most. The focus keyphrase will remain very important. People actually search for that specific term. They expect it to pop up in the search engines and are most likely to click on results with that term.
If you optimize your post in the Premium SEO analysis (and you’re writing in English, German, Dutch, Spanish, French or Russian), our plugin will automatically detect whether or not you use different word forms of your focus keyphrase. If you’re optimizing for ‘dancing shoes’ for example, our plugin will recognize ‘dancing shoe’ as well. Above that, you’ll be able to fill out synonyms and related keywords. Our Premium SEO plugin will help you to write a text that is optimized for Google in 2019!
And it’s super easy! Just add your synonyms below your focus keyphrase in the Yoast meta box:
And click on the ‘plus add related keyphrase’ to add a related keyphrase you want to optimize your post for:
Why in Premium?
Our free SEO plugin will help you to write an awesome, readable and SEO-friendly text. If you want to go beyond that, you’ll need to go Premium. We’re trying to create software as smart as Google is. That takes a lot of smart and talented people, a lot of effort and resources. We are now able to recognize different word forms in English, German, Dutch, Spanish, French and Russian, and we’re planning on making it available in many more languages.
Taking your SEO copywriting to the next level
High-quality content is more important than ever. The number of online competitors is ever growing. And with Facebook referral traffic going down, organic traffic is more important than ever. In order to outrank your competition, you need a kick-ass website with high-quality content. Take your SEO copywriting to the next level.